Group Projects Rock

The Team

Trinette is a classy lady who never fails to keep the group motivated with her timely quips and hilarious stories. Never short on providing the group with snacks to keep us going, she completes her tasks with effortless grace and often goes beyond expectations. Trinette attended Emerson College as an undergraduate student. She will graduate from Emerson's IMC program this December and intends to run her own consulting company and continue running her photography business. Trinette prides herself on being a "culinary delightress" and enjoys to travel and read.

Known for going above and beyond the call of duty, Casandra (aka Cas) is a steadfast team member with driven dedication unlike many others. Soft spoken, yet strong in character, Cas always provides critical and strategic advice to the movement of the tasks at hand. She majored in Biology and minored in Studio Art at Hobart and William College as an undergrad student and will graduate this December from Emerson's IMC program. Cas loves to ski and travel and she would like to work for an agency that specializes in fully integrated campaigns.

Bre is an outstanding leader, planner and researcher. I have never worked with someone who brings more charisma and tenacity to a project. Her ideas are well thought out and insightful and she never fails to mention the many ways in which we can use Google to better our daily tasks. Bre attended Hawaii Pacific University, as an undergrad, and doubled majored in advertising and public relations. She is not only a full-time graduate student but she also works full-time as well (not as easy task!). She will graduate from Emerson's IMC program in May 2009 and plans to become a marketing manager for an environmentally-conscious company.

Ferociously dependable and responsible, these ladies are truly outstanding teammates and I would be honored to work with them again in the future. Good luck to each of you in your future goals; I know that you will be successful in everything that you do!

The Project

The Media Management class project, taught by Professor Jim Rowean, gives students a unique look into the daily tasks of media planning and strategies. This semester we were assigned to create a custom, integrated media plan for the Companion Animal Protection Society (CAPS) run by Ms. Deborah Howard. The organization's goal, for the upcoming year (and our objective), is to increase awareness, membership and donations.

Our group's (self-titled = Four Femmes Communications) recommended media plan is based on complete situational analyses, which include information on the animal rights and animal welfare issues, the puppy mills industry, the messages and tactics used by other organizations within the category and the target audiences. The plan outlined within the book (our full report) defines two target audiences of the media campaign and lays out a comprehensive, integrated media plan that utilizes the strengths and improves the weaknesses of CAPS. Furthermore, our media plan will allow CAPS to capitalize on opportunities to not only increase awareness of its cause and organization, but to also increase the involvement of its supporters and generate new streams of revenue.

The presentation will be given this Thursday, December 7th, my final class meeting of the semester!