By Adam Herstig on December 2, 2008 2:29 PM
As part of the IMC program, I got to moderate a focus group. We have a two-room focus group facility. The focus room is connected by a double-sided mirror to a production studio, which has some really great features. In the production room, you can change camera angles, send sound and images, and even record eye movement of focus group participants. The last of these is something I have not done yet but certainly will in future research projects while I'm here.
I have been given research topics on questions like, "How many people in Boston enjoy casual dining?" or even more specifically, "Which demographics do online dating services cater to?" These are topics that are hard to research but are certainly doable at the Emerson library and with other Emerson resources. I have found myself frequently tapping into and downloading resources that would normally cost hundreds and sometimes thousands of dollars—fortunately, the databases that the Emerson library subscribes to contain extremely insightful documents for free.
My program also requires a lot of group projects, and because Emerson has a lot of good space, reserving rooms has made things extremely efficient and professional. I have also had great luck finding computers to work on, and in the rare occasion that all open computers and labs are filled, the Emerson Café can be a great place to plug in and do work if you do not mind some chatter.
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