GMCA is the Master of Arts in Global Marketing Communication and Advertising program, here at Emerson College. This is the profile of a typical GMCAer.
The GMCAer is special specie at Emerson College. This specie resides on campus most of the time; forms close bonds with fellow classmates and will eventually know more about the campus's anatomy than most of the other Emerson species. The GMCAer is a hard working, intelligent and multi culturally oriented specie. It spends 3hours and 45 minutes in class on an average day and has 4 classes a week.
The GMCAer can speak 4 languages a semester: International Market Research, Global Brand Management, Global Marketing Management and the most involving of them all: Creative Thinking and Problem Solving - in the first. Its Language Tutors hang out on the 9th floor of the Walker building, where the GMCAer can be found discussing issues, coming up with ideas of simply conversing with the Tutor.
The GMCAer prayer hall is on the 3rd floor of the Walker Building and is called: Iwaski Library. This is the place where most of its time is spent meditating over books, with class mates or by itself. The GMCAer always emerges enlightened from the Iwaski Library. Dunkin' Doughnuts and Starbucks are two other places that this specie haunts during its hours on campus. They frequent DD and Starbucks to refill their bottomless jugs of coffee grab grub and let mankind a fleeting view of them.
Words most frequently uttered by the GMCAer: Strategy, Advertising, Public Relations, Marketing, Creativity, Analysis, Assignments and Readings.
Other things the 2010 generation of GMCAers excel in: Cooking, Hanging out for drinks, being there for each other and always being positive and chirpy.
I hope this The GMCAer Profile has been a helpful insight into this marvelous and ambitious specie that will someday rule the world!
By Farah Chherawalla on October 30, 2009 11:29 AM












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