The GMCAer is special specie at Emerson College. This specie resides on campus most of the time; forms close bonds with fellow classmates and will eventually know more about the campus's anatomy than most of the other Emerson species. The GMCAer is a hard working, intelligent and multi culturally oriented specie. It spends 3hours and 45 minutes in class on an average day and has 4 classes a week.

The GMCAer can speak 4 languages a semester: International Market Research, Global Brand Management, Global Marketing Management and the most involving of them all: Creative Thinking and Problem Solving - in the first. Its Language Tutors hang out on the 9th floor of the Walker building, where the GMCAer can be found discussing issues, coming up with ideas of simply conversing with the Tutor.

The GMCAer prayer hall is on the 3rd floor of the Walker Building and is called: Iwaski Library. This is the place where most of its time is spent meditating over books, with class mates or by itself. The GMCAer always emerges enlightened from the Iwaski Library. Dunkin' Doughnuts and Starbucks are two other places that this specie haunts during its hours on campus. They frequent DD and Starbucks to refill their bottomless jugs of coffee grab grub and let mankind a fleeting view of them.

Words most frequently uttered by the GMCAer: Strategy, Advertising, Public Relations, Marketing, Creativity, Analysis, Assignments and Readings.

Other things the 2010 generation of GMCAers excel in: Cooking, Hanging out for drinks, being there for each other and always being positive and chirpy.

I hope this The GMCAer Profile has been a helpful insight into this marvelous and ambitious specie that will someday rule the world!

If the project was all about Burton brand and their existing communication strategies last semester, this semester, we had to come up with new ideas and be creative to launch a new product in the U.S. and one other country including detailed budgeting plans for the first year. Our decision was to launch Burton Wakeboards in the U.S. and Australia. Burton's products had many seasonality issues, resulting in profit fluctuations, so the product extension to wakeboards was logical decision. And, as both snowboarders and wakeboarders have commonality of being young, fun, rebellious and energetic, the extension would not harm Burton's brand identity.

My second Thanksgiving was the day when I flew to the U.S. in 2000 as an immigrant after getting married. I had to spend the time with bunch of strangers in the sky, eating economy-class flight meals. Last year, when my family spent the time with another Korean family and cooked a turkey for the first time, we were shocked to realize that we ate the whole turkey with a giblet bag inside. And this year, we'll get together again. Hopefully, this time will be better. At least now I know that the giblet bag should be removed before roasting the turkey!

As a Korean, the name of Hyundai is more than a car manufacturer to me. It's one of the chaebol families that have high economic and social status. Politically, it is also the company that contributed to the relationship improvements between two divided Koreas. Its direct and indirect contributions in that matter often bring serious controversies, but nobody would deny that Hyundai has been one of important history makers in Korea since the 20th century. So, it was not easy for me to look at the company objectively, and I even felt sad at some points in the discussion.