Verndale acknowledged the Prof Rowean Capstone students efforts in their newsletter about expansion marketing program.. Congratulations to everyone involved .Here is the original post in their blog
Verndale would like to thank the organizers of TechConnect, NEDMA, and New England Xpo for Business for hosting great shows this spring. Social media continues to be the hot topic at these events, so Verndale invites you to follow along on Facebook, Twitter, LinkedIn and Flickr. Additionally, the Verndale team would like to salute Professor Jim Rowean and his Emerson College, Graduate Capstone class for focusing their Masters capstone initiative on Verndale. The expansion marketing programs each team delivered were well researched, insightful, and actionable and we hope each participant checks back in from time to time to see how we're performing.
May 2009 Archives
There are certain skills that you must firmly grasp before you tell folks you're an internet marketer. I found a great article by Ian Lurie detailing them out . If you are new to internet marketing or updating your skills have a look..http://www.conversationmarketing.com/2009/04/internet-marketing-skills-11-things.htm
Dear Current and Future Contributors to the IMC Blog,
Cathy and I have come up with a system for organizing the Categories, Tags and Keywords for the IMC blog. Any feedback would be appreciated. The System is as follows:
Everyscape, the client in Doug Quintal's Spring Capstone class, liked what they saw and heard from three IMC student agencies during their pitches earlier this month. Read the complete entry.
Starbucks is responding to recent economic hardships by creating an integrated marketing campaign. With people cutting back on their daily luxuries, Starbucks hopes to get back their coffee customers with a new caring campaign.
Starbucks Fights Back With Major Campaign
by Karlene Lukovitz, Friday, May 1, 2009
Starbucks has launched an integrated marketing campaign to counter the coffee competition from McDonald's and Dunkin' Donuts and their claims that Starbucks' brews are overpriced.
