Pinot was recently made increasing-popular in this country by the 2004 movie Sideways, in which Mr. Paul Giamatti had this to say about the grape.
He is right when he says pinot noir is a difficult grape to grow, though it is probably the easiest grape to enjoy. The grape is "thin-skinned" which mean it is more vulnerable to the elements of sunlight, rain, temperature, etc. It is for this reason that it flourishes in slightly cooler climates, like Oregon's Willamette Valley and Burgundy, France. The warm regions of Napa Valley in California, or Italy's Piedmont, prove to be too sunny, too hot for pinot noir.
(By the way, if you want to plunk down some dough for a special occassion or to impress a date, a pinot noir from Willamette Vally won't leave you dissapointed.)
Taste
I am convinced that the most beautiful, intense, and intoxicating aromas are found in pinot noir. It has been said that the wine "lingers on the palate, and in the memory" and it's true. It smells like cherries and earth -- in a good way. Yes this is possible, you have to trust me.
Good pinot noirs can be found around $10 (while GREAT ones can be found under $20). Mark West in Sonoma County, CA makes a really nice 2007 Pinot Noir:
Here's another funny Sideways clip: "F@*%ing merlot!"

I AM NOT DRINKING ANY F@@@ing MERLOT!!!!
Best line of the movie.
I'm ashamed to admit it but Sideways is the only reason I like Pinot Noir.